aden + anais X Disney Baby collection
celebrating 10 years of love + muslin with the wonder of Disney
Since our very first baby swaddle launched 10 years ago, our modern aesthetic and iconic prints have always resonated with parents around the world. Influenced by stories we hear, scenes we see or inspirational colours, there is a story behind each one of our prints, bringing a depth to our designs that connects with mums and dads while our soft breathable muslin comforts their little one.
So what better way to commemorate our 10th anniversary than to collaborate with Disney, the world’s greatest storytellers? Combining the magic of baby muslin with the wonder of Disney, we are ringing in our tenth birthday with a nostalgic collection of new-born swaddles, baby bibs and baby blankets* featuring hand-sketched iconic Disney characters sure to tickle one and all, from the young to the young at heart.
The collection is near and dear to the heart of our CEO and Co-founder Raegan Moya-Jones, as she has a long-time love of all things Disney: “I, like everyone else in the world, grew up with the magic of Disney around me. My four girls love Disney as much as I did, and it’s a dream come true for aden + anais to have created a range in partnership with them. Disney is such an innovative brand, always looking to push its creativity to the next level and strive to create something beyond the ordinary. It is wonderful that their vision has extended to aden + anais.” With great reverence, the aden + anais designers set out to bring this vision to life via three of the most beloved Disney tales:
Inspired by the current folk art trend, the aden + anais design team called upon ornate patterns and intricate details to capture the enchanting world of Bambi. They hand-drew original Disney art and then water-painted the sketches for an elevated vintage feel with a colour palette reminiscent of a fairy tale.
Winnie the Pooh
Using the original storybook as their muse, our designers first chose classic vignettes from Winnie the Pooh’s whimsical adventures and then enhanced the original black and white illustrations with splashes of colour for an authentic, unfinished look. The team was immediately drawn to the map of Hundred Acre Wood that appears in the storybook’s inside cover, as it is the famous stomping grounds of the loveable bear.
The Jungle Book
Colourful and fun, these graphic prints are a playful celebration of The Jungle Book. With the sensibility of a comic book in mind, the design team depicted Mowgli and his friends in high-energy framed scenes. Bright colours and energetic postures also capture the spirit of this wild tale.
* baby blanket available in Bambi and Winnie the Pooh prints only